A present survey highlighted that event managers are really using email just like a key part of the event planning process 83% in the event planners that needed part use email to market their occasions and speak with delegates.
This is often a trend which has been progressively rising over the past five years. The increase in the sophistication of e-mail marketing tools, combined with the growing cost of other sorts of promotion for instance spam are generating email an even more attractive offering for event managers.
Email can be utilized in lots of areas when planning occasions:
· Event promotion / awareness generation
· Publish event thanks
· Publish event surveys
The benefits of using e-mail marketing becoming an event tool are:
Low costs: The cost of delivering an e-mail is frequently less than 1p per recipient. In comparison with cost of the first-class stamp (that’s presently 38p) this can be a reasonably saving. That’s before you decide to consider the cost of designing and printing in the mailshot. Many event managers buy a celebration and delegate management solution, which will come with an integrated e-mail advertising tool further driving lower the cost.
Customisable email templates to enhance business branding: E-mail marketing tools allow event managers to create branded templates. Emails might be branded to enhance the site or possibly a particular campaign. These could then be saved, ready for future use.
Schedule dates and occasions to deliver automatic invites: E-mail marketing enables event managers to create emails to get sent instantly removing a couple of from the manual plus much more time-consuming jobs. Emails for instance save the date reminders, confirmations and operations all could be scheduled in advance.
Capacity to transmit indication emails: Scheduling indication emails to the people who have not yet registered for occasions has shown to increases response and registration rates.
Personalise communications: E-mail marketing tools might be integrated with databases or CRM systems allowing event managers to merely customise emails with details for instance name, job title, address etc.
Measure results: Emails supply the unique capacity to trace the final results from the specific campaign. Event managers can measure actions for instance open rates, undeliverables and then click throughs. Event managers can watch most current listings for a deal generally, or can drill lower and look at individuals things from the specific recipient.
Capacity to check: Since e-mail marketing solutions include tracking and reporting tools, event mangers could use this to check on some thing important before delivering out an e-mail for the whole database. Testing the form, messaging, subject message and calls to action with a tiny bit of recipients ahead of time could have a huge impact on the success from the campaign as well as the subsequent registration rate.
Capacity to include ‘Forward with a Friend’: Emails are fast and simple to forward on. E-mail marketing tools frequently have a very specific ‘Forward with a friend’ function which recipients could use to deliver the e-mail onto anyone who they believe may be interested. This hugely enhances the achieve of the email campaign.
Interactivity: Emails can host links that could go right to the wedding mangers website. The chance to capture people although their rates of interest are high, after which direct them using a pre-planned internet sales funnel is becoming part in the registration and purchases process. This is not something which may be easily achieved through direct publish mail.
Since the connection between notebook shown, more and more more event managers are employing email as a fundamental piece of their event planning. The rise in using technology entails that event mangers are embracing event and delegate management techniques to manage the entire event process. High quality event software packages includes e-mail marketing which will integrate right to the CRM or back finish office solution. Besides this allow event managers to produce and send marketing emails regarding occasions, but along with invitation management tools, signifies that their occasions will most likely come with an elevated uptake inside the right attendees.